GENERAL PRIVACY POLICY

We respect your privacy and are committed to protecting it. This Privacy Policy explains our policies and practices regarding the collection, use, and protection of customer information that we collect or that you provide to us through this website or by other means. This Privacy Policy also contains information on how to contact us if you have any questions or concerns, or if you wish to update your personal information (as defined below) and other information we hold about you. It is our intention to provide you with a level of comfort and confidence with these policies, and we sincerely hope to build a trusting and lasting relationship with you. By using this website, clicking to accept the terms of this Privacy Policy on the website, and/or otherwise providing personal information and other information to Leisure Pools and/or its agents or affiliates, including, without limitation, Explore Industries USA, Inc. and Prairie Pools (collectively, “Leisure Pools,” “we” or “us”), you agree to the terms of this Privacy Policy.

This Privacy Policy applies to www.leisurepoolsonline.com and various other similar and/or related websites owned and maintained by the manufacturer Leisure Pools and/or its subsidiaries, branches, or affiliates.

The business purpose of the website is to provide visitors with the following: (1) Information about the features and benefits of the entire range of Leisure Pools® swimming pools, spas, water features, sunbeds, and related equipment; (2) Purchase-related information such as available incentives, services, product inventory, product warranty, and contact details of dealers authorized to sell Leisure Pools® products; (3) Information about the care and maintenance of Leisure Pools® products; (4) The ability to register the warranty for a Leisure Pools® product; (5) The ability to save and share certain content that is of interest to you, such as your favorite pools, technologies, and photos and videos; (6) the ability to comment on various posts and blogs; and (7) the ability to share your story about a Leisure Pools® product.

In certain areas of the website, you may be asked to provide personal information in connection with the use of various website features, in particular when you request information or contact your local dealer, register your warranty, and/or request services. If you provide your personal information in these cases, it will be collected by Leisure Pools. If you choose to provide us with your personal information, please note that this information is subject to this Privacy Policy.

When you visit the website, we do not collect any personal information about you unless you voluntarily provide it to us on an “opt-in” basis. If you choose not to provide us with personal information, you can still access the website; however, you may not be able to participate in certain promotions, create login credentials to use certain features on the website, or receive certain product information. By choosing to provide us with your personal information, you consent to our use and disclosure of your personal information as described in this Privacy Policy. You may withdraw your consent at any time after you have given it to us, unless prohibited by law. If you withdraw your consent, we may no longer be able to offer you certain products or services. For the purposes of this Privacy Policy, the term “personal information” refers to information that can be associated with an individual and used to identify that individual, including information that is defined as “personal information” under applicable law, which may include, but is not limited to, names, addresses, phone numbers, email addresses, credit card numbers, social security or social insurance numbers, or other identification numbers, symbols, or other information assigned to an individual.

On certain pages of the website, you can create login credentials by entering your username/identification number, password, and other information. If you choose to create login credentials, we will store those login credentials.

Our primary goal in collecting personal information from you when you visit the website is to provide you with the features and services you need to have a meaningful and personalized experience when using the website features. We need to collect personal information in order to fulfill a request from a website user, such as sending a brochure, generating a lead, sending marketing or promotional materials (including emails or other information), registering or transferring a product warranty, and fulfilling purchase and service requests.

You may be able to post things such as reviews or reports on the website. By doing so, you give us permission to also publish your name along with your review or report. Please keep in mind that if you disclose personal information or other sensitive data in a chat room, on a bulletin board, or in other public online forums or social media, that information may be collected and used by others.

The website may use session and persistent “cookies” to collect personal information.

Personally identifiable information collected on www.leisurepoolsonline.com and various other similar and/or related websites may be used to:

• Fulfill a request from a website user (e.g., for the creation of brochures, lead generation, marketing or promotional materials, including emails or other information, or to store or share content)
• Execute and/or deliver an order for goods or services
• Respond to your comments or requests for information
• Fulfill or develop a request for new products or services
• Make the user experience more efficient or customer-friendly
• Contact you, if necessary, in the course of processing or shipping an order for products or services
• Fulfill your request to register or transfer your product warranty
• To create website analytics to improve the layout, content, product offerings, and services of our website
• Compiling user data (which may include personal information) that is stored in our company database and may be used for marketing and other purposes
• Matching personal information collected here with data about you that we have obtained from other sources
• Complying with legal requirements
• Collecting money owed to us or allowing us to pursue available remedies or limit damages

No personal data about you is collected during a normal visit to our website. You can browse most of the information on our website at your leisure without having to provide us with any personal data. The website collects other, non-personal data from website visitors. This means that we do not track this data on an individual basis to identify the website visitor, but collect and record this information on an aggregated or anonymized basis that includes all visitors to the website. Non-personal data includes information such as tracking of pages visited on the website, time spent on our website, clicks, page views, events (e.g., which shopping tools you interacted with), IP addresses, and zip codes.

If you visit a related mobile website or are redirected to the website via a scanned QR code, we collect additional non-personal data, which may include the type/model of mobile device you use to access the website and the mobile device service provider. Our primary goal in collecting aggregate data from you is to perform website metrics that enable us to improve the functionality of the website. We need to collect aggregated information to track page visits and peak usage times of the website, and to perform website click-through analysis and redesign the website layout.

We may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags, advertising banners or links, and third-party click tracking analytics tools (e.g., DART, Omniture tags, DoubleClick, Efficient Frontier, Flurry, and Google Analytics) to collect aggregated or other non-personal information about visitors to the website. An explanation of each of these items and how they work can be found in the section on methods of collecting information and interest-based/behavioral advertising below.

Non-personally identifiable information collected on www.leisurepoolsonline.com and various other similar and/or related websites may be used to:

• Compile aggregate and statistical data to assist in the design of the website and to identify popular features
• Measure website activity so that we can update our website to better meet the needs and desires of users
• Make the user experience more efficient and user-friendly

The website uses non-personal information to perform analysis on the user’s experience when visiting the website.

This analysis:

• is performed on an aggregated level and does not personally identify you or your data
• may involve the use of a third party acting on behalf of the website
• is performed to improve the website and the user experience
• may involve the use of session cookies and/or persistent cookies to track the user’s movements on the website or other events within the website or across the entire website
• Any information provided to a third-party provider may only be used for the purpose of performing analysis and compiling reports on the data, and the third-party provider is prohibited from sharing or reselling this data or using it in any way other than to provide the listed services to us.

A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful for you. For example, cookies prevent you from having to log in every time you return to one of our websites. They also enable us to tailor a website or advertisement better to your interests and preferences. There are several different types of cookies.

A “session” cookie is stored only in your computer’s memory (RAM) and lasts only for the duration of your browsing session. When you close all your browser windows or shut down your computer, the session cookie disappears forever.

A “persistent” cookie is stored on your computer’s hard drive until a specific date, which could be tomorrow, next week, or 10 years from now. Persistent cookies remain on your computer until they are either a) expired, b) overwritten by newer cookies, or c) manually removed by you. Most browsers can be configured to not accept cookies; however, this may prevent you from accessing some features or functionality of the website.

This website may engage third parties to provide website functionality, such as fulfilling your request to purchase items from our online store. In performing this function, the third party may place a persistent cookie on your computer or need to collect personal information from you to facilitate processing your purchase.

This website may use a third-party click tracking analytics tool (such as DART, Omniture tags, DoubleClick, and Google Analytics) to collect click statistics. www.leisurepoolsonline.com, and various other similar and/or related websites may use spotlight ads/web beacons/GIF/pixel tags, which are website tools that help us determine, for example, whether a page has been viewed and, if so, how often. Tools (such as pixel tags or web beacons) may be used in emails or electronic newsletters we send to collect email metrics and information to improve the reader experience, such as how many emails are opened, whether they are printed or forwarded, from which device (e.g., mobile phone or PC) they were opened, and which city, state, and county are associated with the corresponding IP address. In general, any electronic image displayed as part of a web page, including an advertising banner, can act as a web beacon.

When you visit our website, the server hosting the pages automatically creates a “session log.” We use session logs to determine how visitors navigate our website. This allows us to structure our pages so that the most frequently visited information is easier to find. By tracking page visits, we can also determine whether the information we provide is being used. The only data we collect is the Internet Protocol (IP) address from which you came (which does not contain any personal information), the website from which you visited us, the pages you visited, and the date and time of your visit.

www.leisurepoolsonline.com, and various other similar and/or related websites do not share, sell, or rent personally identifiable information with independent companies for their own use without giving you a choice.
Personal information you provide to us when requesting a product or service through this website may be collected and stored in one or more of our corporate databases and used to contact you for things such as promotional offers, marketing programs, or other communications from this website or other Leisure Pools programs and services.

We may share personal information we collect about you with other companies within the Leisure Pools family of companies or with affiliates.

Personal information you provide to www.leisurepoolsonline.com and various other similar and/or related websites may be shared with individuals, sole proprietors, partnerships, companies, dealers, and/or dealer operations that sell products manufactured by Leisure Pools. This is necessary in order to fulfill your request for a price quote or to provide information for contacting you in the normal course of business. The person, sole proprietor, partnership, company, dealer, and/or dealership selling products manufactured by Leisure Pools is not restricted by Leisure Pools in the use of your information.

www.leisurepoolsonline.com, and various other similar and/or related websites may share your data with subcontractors. Website metrics for www.leisurepoolsonline.com, and various other similar and/or related websites may be shared with other Leisure Pools websites or subsidiaries or affiliates. The information shared is aggregated data that does not contain any personally identifiable information.

www.leisurepoolsonline.com and various other similar and/or related websites will only share your personal information without notice if required to do so by law or if we believe in good faith that such action is necessary to: (a) comply with legal requirements or comply with legal proceedings against Leisure Pools or the website; (b) protect and defend the rights or property of Leisure Pools and this website; or (c) act in urgent circumstances to protect the personal safety of users of Leisure Pools, its websites, or the public.

By visiting this website and providing us with your personal information, you consent to the collection, use, processing, transfer, and disclosure of your personal and non-personal information worldwide, including the United States, in accordance with this Privacy Policy. By visiting this website and providing such information, you therefore consent to the transfer of such information across national borders and to the use, processing, and disclosure of such information at global locations. Your consent also constitutes your agreement to the transfer of personal or non-personal data to locations that may have a different level of data protection than your own country.

www.leisurepoolsonline.com, and various other similar and/or related websites provide links to other websites. We encourage you to review the privacy policies of all websites you visit, including those to which links are provided, so that you understand how those websites collect, use, and share your information. www.leisurepoolsonline.com, and various other similar and/or related websites are not responsible for the privacy policies, content, or data processing practices of other websites.

Parts of this website may offer dealer locator services provided by a third-party provider. In order to provide you with the nearest dealers, we may need to collect your IP address to determine your general location, or we may ask you to provide location information such as your zip code or city and state. In cases where we engage a third-party provider to perform the dealer search, we will provide that provider with a zip code. We encourage you to review the terms of use and privacy policies of these mapping service providers. For pages that use Bing, you agree to the Microsoft Service Agreement and the Microsoft Online Privacy Statement.

www.leisurepoolsonline.com and various other similar and/or related sites does not knowingly intend to collect personal information from children under 13 years of age.

If you have any questions, comments or concerns about this online privacy policy for www.leisurepoolsonline.com and various other similar and/or related sites privacy practices, or have any questions regarding the contents of this website please contact us at:

AUSTRALIA, EUROPE & MIDDLE EAST: Tel: +61 7 3807 6366
NORTH AMERICA: Tel: +1 830 387 4020

Legal information
FOR ENQUIRIES, PLEASE CONTACT:
LEISURE POOLS
2901 Leisure Island Way
Knoxville, TN 37914
(865) 219-2880

Leisure Pools products are primarily distributed through a network of independent dealers who are authorized to sell and install various products under license from Leisure Pools. These dealers are not owners, employees, or agents of Leisure Pools, and Leisure Pools is not responsible for the actions of these dealers or liable for any related damage to persons, property, or Leisure Pools products. For more information on the relationship between Leisure Pools and its dealers, as well as relevant information for buyers, please refer to the terms and conditions on the Leisure Pools website.

The measurements provided here are approximate and may vary due to improvements in the manufacturing process made after publication. The measurements refer to the widest point on each side of the outer edges and are provided as a guide. Please contact your Leisure Pools dealer for more accurate and up-to-date information.

The ratio of raw materials used in our pools may change from time to time depending on availability. However, these changes do not affect our guarantees.